In my day I’ve watched 100s of speeches and by definition watched 100s of Masters of Ceremony introduce speakers. Many times these introductions fail spectacularly because the speaker didn’t know how to write a good introduction for a speech.
There are many ways to write a good introduction. The one that I use the most often is one I cribbed from my days as a Dale Carnegie instructor and for me it is still the poster child of how to write a good introduction for a speech.
Here’s the process:
- Identify the audience
- Introduce the topic
- Give three reasons that qualify the speaker to speak on the subject
- Give a three examples that personalise the speaker (make him or her human)
- Introduce the speaker
Here’s an example of how to write a good introduction for a speech.
If you’ll indulge me, I’ll use one of mine.
Welcome to the Annual Sales Convention of ABC Company.
Our speaker will be discussing the important topic of how to close more deals more consistently.
- He is the author of 10 books including, The Architecture of Selling and Stop Losing Sales Now.
- He has facilitated more than 1 200 sales optimisation sessions both locally and internationally including, Iran and Italy.
- He has led 10 sales teams since starting his sales optimisation consultancy in 1998.
When he’s not speaking, training and writing, you’ll find him practicing meditation at a spiritual retreat near Walkerville, playing chess or catching bass.
Ladies and gentlemen, please welcome … Jacques de Villiers with his speech How To Persuade Anybody To Buy Almost Anything.
Nuances on how to write a good introduction for a speech.
- Make sure that the MC gets your introduction in time
- An introduction is not the same as a biography
- Bring a spare copy of your introduction with you in case the MC is an amateur and not a professional (and even when he/she is professional, err on the side of caution. Did I say bring a spare copy?) BRING A SPARE COPY OF YOUR INTRODUCTION.
- Give strict instructions on the introduction to the MC. PLEASE DO NOT DEVIATE FROM THE SCRIPT
- A good introduction helps set up your keynote just right and is a primer for you to start off well