‘Are you worthy to wear our brand?’ Douglas Kruger writes, “That’s one of the messages top entrepreneurs subtly build into their marketing, and it’s extremely clever.” It flips the power dynamic from ‘we’re trying to sell to you,’ to ‘you might be cool enough to be associated with us.’ International fashion […]
How different leading brands use social trends, and a (safer) way for you to approach it as an expert Gillette produced an advert that spoke about ‘toxic masculinity.’ The ad exploded. It’s been the most talked about topic globally this week. Ostensibly, the goal was to play on a social […]
In an article published in Psychology Today: ‘How to Become an Expert,’ Dr Carl Beuke and expert in talent management, amongst other areas, asks what we can learn from world-class performers. Dr Beuke reaches the conclusion that individuals identified as ‘ordinary,’ rather than talented, can become exceptional performers, provided they receive the right […]
