November 29, 2018

From Keynote To King (Stephen, that is)

keynote speaker, Jacques de Villiers

From Keynote to King (Stephen that is) is possibly the worst headline I’ve come up with in a while (make that ever).

First, I have to assume that you know who Stephen King is.
Second, What the hell has King got to do with you as a professional speaker?

If I wanted you to get what I wanted to say, I would have titled this piece of text, From Keynote To Book.

It just doesn’t have the same ring to it … but it would be less obtuse and more obvious what I was on about.

Oh, you’re already a big-shot author, are you?

If you already have a book or two out and think you don’t need more, then stop reading now.

Wait a minute … before you go. Like the rest of us with books out there you’re probably battling to sell the bloody things.

Download my free e-book, Digital Sales Optimisation (14 AI tools to help you sell your books … and your keynotes).



Oh, you want to be a big-shot author but haven’t written your book yet!

The chances are that you know you need a book, you’ve been speaking about writing a book (for years) but you know that you’ll probably never get to it.

If you can get past how badly I write headlines, I may be able to help you.

I can write your 1-hour keynote into a a decent piece of text that you can turn into a book.

Look, it’s not going to be as hefty as The Source by James Michener (474 585 words).

It’ll be more like a featherweight to lightweight boxer … around 10 000 words.

How’d I get to that figure?

With pauses and stuff (and assuming you don’t look at one of your presentation slides, slack-jawed for a minute, trying to figure out what to say next) a 1-hour keynote should come out to about 6 500 words (featherweight).

  • I’ll map it out, turn it into English and add 4000 words for flair and effect = 10 000 (lightweight).
  • And, I promise … you can choose the title ;-).

If you want a business card on steroids (hat tip to the late Bertie du Plessis), something to sell at the back of the room and something to build your speaker brand and give you more credibility, then seriously consider asking me to help you write your book.

You may not become a Stephen King, but you may become King of the Keynote (Yay, that one worked or was it too lame?) and share your message with thousands of people.

How’d that work for you?

Reach out and connect with me and let’s figure out how to get a book out of you and into the hands of the people who need it.

My best,

Reach out on 082 906 3693 or

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