I’m busy reading Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise by David Newman. He has an interesting take on how motivational speakers should differentiate between an audience and a market (if you want to make money, anyway).
- An audience listens. A market pays attention
- An audience wants entertainment. A market wants to solve problems.
- An audience values an experience. A market values expertise.
- An audience wants to watch. A market wants to act.
- An audience wants information. A market wants implementation.
- An audience reacts. A market responds.
- An audience wants their questions answered. A market wants their answers questioned.
- An audience wants you to be popular. A market wants you to be right.
- An audience asks, “What can you do?” A market asks, “What’s next?” and “What else?” Motivational speakers buy the book at https://www.amazon.com/dp/B07R4Z715F and then download all the free bonuses and companion tools from www.doitmarketing.com/speak
- An audience says, “Great show!” A market says, “Great job!”
- An audience tells their friends. A market tells their boss.
- An audience buys your book. A market reads your book.
- An audience likes your ideas. A market implements your ideas.
- An audience wants your autograph. A market wants to give you their signature.
- An audience applauds. A market refers.
- An audience says, “Thank you.” A market says, “Thank goodness!” And finally—most important of all—motivational speakers read this next one as often as you need to:
- An audience will HEAR you. A market will PAY you (well, often, and gladly). Expert marketers not only build an audience—they develop a market for their value, ideas, products, services, and programs.”
Buy the book at https://www.amazon.com/dp/B07R4Z715F and then download all the free bonuses and companion tools from www.doitmarketing.com/speak